This is so happening. Wiz Khalifa and Amber Rose are planning to get married sooner than we all imagined according to a statement made at the 54th annual Grammy Awards that took place on Sunday in California. The rapper and the model made a splash on the red carpet of the 2012 Grammys where they [...]
Wiz Khalifa And Amber Rose Wedding Buzz is a post from: MWZA.com
Black | Celebrity Gossip | Celebrity News | Celebrity Photo | Black Entertainment News | MWZA.com
By Dan HirschhornAdvertising AgeWith the basketball lockout dragging into Thanksgiving and even a partial season increasingly in doubt, networks that don’t carry the NBA are trying to poach advertisers from networks that normally do.Their sales pitches are focusing on sports programming and other entertainment options that cater to young men, according to interviews with multiple industry insiders, as well as integrated digital and social-media marketing opportunities that networks are painting as very much on the rise."I have three young male brands that can be a great alternative to the NBA," said Jeff Lucas, head of sales for Viacom Media Networks Music and Entertainment Group, confirming that his sales team is pitching NBA advertisers. "Business has to go on. Advertisers have to sell product. They can’t just sit on the sidelines and wait."Viacom has already "seen some ad dollars flow our way," Mr. Lucas said, though he wouldn’t name specific marketers making the jump."Every sales team on the street has an NBA alternative plan they’re pitching to advertisers," said Jeff Siegel, senior VP for global media sales at digital technology company Rovi and a former sales executive at ESPN. "I think people were holding on to money in the hope that the season would be saved. But people are more pessimistic now, and you’ll start hearing more about money shifting because people have to make plans."The lowest-hanging fruit for would-be poachers: brands that specifically need sports ratings points to market new product launches. Adidas, for example, had been slated to air an ad during NBA games of Chicago Bulls star Derrick Rose evading bull fighters for the launch of its new adiZero Rose 2 shoe. But with the NBA off the air, Adidas moved that money to pro football broadcasts, according to people familiar with the shift.Whether the poaching efforts resonate with marketers, however, remains to be seen. ESPN, which said it’s working closely with advertisers and is "prepared to re-express dollars currently committed to the NBA to other properties," is protected by a deep menu of sports programming options. Turner, whose TNT network airs NBA games, said it’s moving ad dollars to platforms like TBS and Adult Swim, and will be bolstered by its share of NCAA men’s college basketball tournament games in March.But missing the start of an NBA season is one thing. NBA advertising dollars are heavily backloaded toward the second half of the season and the playoffs, so if the lockout stretches past into next year, holding on to that money will become a taller order."To date [ESPN and Turner] have been fairly successful in maintaining some of the spend level they would have had in NBA programming," said Bryce Townsend, CEO of Group M ESP, Group M’s entertainment and sports marketing arm. "For both ESPN and Turner, as we get later into this year and into next year, it definitely becomes more challenging. You have brands that will exercise options to pull back their commitments."Among the most likely successful poachers could be CBS, Fox and its portfolio of sports programming, NBC and its soon-to-be relaunched sports network, and Viacom Media Networks Music and Entertainment Group, which includes Spike TV, Comedy Central and MTV2.By no means are the bottom lines of either network in peril yet, and there’s no indication of an impending mass exodus of NBA advertisers. But the sales pitches are sure to continue and intensify as time goes on."They know there are ad dollars in play," said a top sports marketing executive who used to work with the NBA. "Right now, it’s a buyers’ market. The other networks have to be creative in how they’re trying to provide opportunities to swing advertisers in their direction. Keep in mind that a lot of this is about trying to reach a male demographic, and there’s a significant amount of content that’s no longer available."It makes the scatter marketplace more robust, because you’ve got a billion dollars of inventory now floating around," this executive added. The "scatter" market is where marketers buy ad time close to air date, as opposed to the annual "upfront" market where they make commitments ahead of time.Christmas Day, when the NBA usually airs a full slate of big matchups on national TV, could become a turning point for advertisers and networks if it passes with no basketball, according to Mr. Townsend. "That would be a big loss," he said.
In Depth
You would not expect a charitable gesture like visiting the impoverish country of Ghana to become a controversial story – but when you throw Amber Rose in the picture it becomes polemic. Recently video vixen Amber Rose was invited to Ghana along with RnB singer Trey Songz to host the Vodafone 020 musical festival where [...]
Amber Rose Slams Critics Over Ghana Trip Comments is a post from: MWZA.com
Black | Celebrity Gossip | Celebrity News | Celebrity Photo | Black Entertainment News | MWZA.com
Photo Credit: Fame Pictures
It was a sunny day in Southern California and a perfect day for hotties like Rose McGowan to strut the streets showing off her stems while hitting up Byron & Tracey Salon in Beverly Hills. Considering that we mentioned in yesterday’s post the utter failure of her latest film Conan The Barbarian, she’s getting out there giving us a reason to write about her to plug the film. Remember how hot her co-star Rachel Nichols looked at the premiere? Well, we guess that combination of hotties didn’t help to spark interest and sell tickets.
MoeJackson.com – A Delicious Guide To The Celebrity High Life
Here are the late night talk show listings for the
week of Monday, July 18, 2011. Guests are subject to change.
GEORGE STROUMBOULOPOULOS TONIGHT (CBC)
Monday: Jason Priestley
Tuesday: Robert Herjavec
Wednesday: Romeo Dallaire
Thursday: Tim Burton
Friday: Salman Rushdie
LATE SHOW WITH DAVID LETTERMAN (CBS/OMNI1)
Monday: Bono and the Edge, a performance from “Spider-Man: Turn Off
the Dark”
Tuesday: Steve Carell, the Del McCoury Band, the Preservation Hall Jazz Band
Wednesday: Jeremy Piven, Captain Luis Carlos Montalvan and his dog Tuesday,
Cee-Lo Green
Thursday: Harrison Ford, Procelain Black
Friday: Repeat (TBA)
TONIGHT SHOW WITH JAY LENO (NBC/A)
Monday: Neil Patrick Harris, Buddy Valastro, Imelda May
Tuesday: Jenna Fischer, Cloris Leachman, 3 Doors Down
Wednesday: Daniel Craig, Gavin DeGraw
Thursday: Emma Stone, Adam Carolla, Rickey Minor, Grace Potter, Charles
Bradley, Sharon Jones
Friday: Dolly Parton, Ben Bailey
JIMMY KIMMEL LIVE (ABC)
Monday: Roseanne Barr, Aaron Paul, Viva Brother
Tuesday: Kyra Sedgwick, Jay Forry, Theophilus London
Wednesday: John Stamos, Ashley Benson, Owl City
Thursday: Stephen Moyer, Bus
Friday: Repeat (TBA)
LATE LATE SHOW WITH CRAIG FERGUSON (CBS)
Monday: Elizabeth Banks, Rich Fulcher
Thursday: Eddie Izzard, Hayley Atwell
Wednesday: Jenna Elfman, Breckin Meyer, Omid Djalili
Thursday: Bryan Cranston, Amos Lee
Friday: John Goodman, Jayma Mays
LATE NIGHT WITH JIMMY FALLON (NBC/A)
Monday: Mila Kunis, Joshua Topolsky, Wye Oak
Tuesday: Justin Timerlake, Rose Byrne, Emmylous Harris
Wednesday: Ryan Gosling, Andy Cohen, Joseph Arthur
Thursday: Brooke Shields, Jeff Musial, Ziggy Marley
Friday: Kevin Connolly, Brit Marling, Matt Kirshen
LAST CALL WITH
CARSON DALY (NBC)
Reruns all Summer. Highlights this week include Janelle Monae on Wednesday and the
Knux on Friday.
CHELSEA LATELY (E!)
Monday: Grace Potter with John Caparulo, Josh Wolf, Loni Love
Tuesday: Guest TBA with Jo Koy, Fortune Feimster, Chris Hardwick
Wednesday: Bill & Giuliana Rancic with Dov Davidoff, Heather
McDonald, Ross Mathews
Thursday: Rose Byrne with Brad Wollack, Sarah Colonna, Lavell
Crawford
CONAN (TBS/Comedy Network/CTV)
Monday: Bryan Cranston, Chris Hardwick,
Edward Sharpe and the Magnetic Zeros
Tuesday: Lisa Kudrow, Rhett McLaughlin and
Link Neal
DAILY SHOW WITH JON STEWART (Comedy Central/CTV/Comedy Network)
Monday: Daniel Radcliffe
Tuesday: Pervez Musharraf
Wednesday: Steve Carell
Thursday: TBA
THE COLBERT
REPORT (Comedy Central/CTV/Comedy Network)
Monday: John Prendergast
Tuesday: David Carr
Wednesday: Michael Sandel
Thursday: David Eagleman
LOPEZ TONIGHT (TBS/TLN)
Monday: Piers Morgan, Kunal Nayyar,
Jordan Knight
Tuesday: Noah Wyle, Billy Ray Cyrus, Los
Lonely Boys
Wednesday: Khloe Kardashian Odam, Rob
Kardashian, Michael Rapaport, Chris Spencer
Thursday: “Bachelorette” Ashley Hebert,
3 Doors Down
Everybody to the beach! Especially if you’re a fan of celebrity Amber Rose. The beauty was spotted at the beach in Barbados sporting her upper beauty by going topless and the photographers caught her in all her natural beauty. The ex girlfriend of controversial musician Kanye West has gotten herself quite the fan club following [...]
Amber Rose Heads To The Beach is a post from: MWZA.com
Black | Celebrity Gossip | Celebrity News | Celebrity Photo | Black Entertainment News | MWZA.com