Captain America: The First Avenger Starring: Chris Evans, Hayley Atwell, & Samuel L. Jackson
[Official Website]
Friends With Benefits Starring: Mila Kunis & Justin Timberlake
[Official Website]
Also opening in limited release:
Another Earth Starring: Brit Marling, William Mapother, & Jordan Baker [Official Website]
A Little Help Starring: Jenna Fischer, Chris O’Donnell, & Robert Patrick Benedict [Official Website]
Sarah’s Key Starring: Kristin Scott Thomas, Niels Astrup, & Melusine Mayance [Official Website]
MoeJackson.com – A Delicious Guide To The Celebrity High Life
2011, 22nd, July, Movies, Opening, This, Weekend
It was 2011′s best opening weekend yet!
Transformers 3: Dark of the Moon exploded into the box office this weekend making .4 million. It was the largest opening weekend of the year, passing Pirates of the Caribbean: On Stranger Tides‘ .2 million debut.
It also was the biggest Fourth of July weekend, surpassing Spider-Man 2 and the third best July opening weekend behind The Dark Knight and Pirates of the Caribbean: Dead Man’s Chest.
Speaking of Pirates, its latest movie crossed the billion mark worldwide, which is now the eighth movie to do so.
So many records this weekend!
For the top 5 movies this Independence Day weekend, read below:
1. Transformers: Dark of the Moon — .4 mil
2. Cars 2 — .1 mil
3. Bad Teacher — .1 mil
4. Larry Crowne — .0 mil
5. Monte Carlo — .6 mil
So…what did U see this 4th of July weekend?
Celebrity gossip juicy celebrity rumors Hollywood gossip blog from Perez Hilton
America, Explodes, July, Loves, Office, Over, Robots, Weekend
By Brian SteinbergAdvertising AgeThe Latino-focused English-language cable channel Si TV is changing its name on July 4 to Nuvo TV, for "new voice," in a bid to better pursue bicultural Latino audiences.The move is the latest effort to harness the power of the nation’s growing Latino population. The U.S. Census effort is expected to reveal significant growth not only among Latinos but among Latinos born in the U.S. The demographic Nuvo will aim for is very familiar with U.S. culture but also wants a little more relevance to its particular background."Most everyone is focused on total U.S. Hispanics, but the real story is the bicultural Latino," said Rafael Oller, the network’s senior VP-marketing. "Three out of four speak English well or very well. These bicultural Latinos self-identify as Latino and American and are looking for culturally relevant programming."Many viewers already put Si TV in the same group as Bravo or Comedy Central, Mr. Oller added.The bicultural trend could prove useful for Si TV, soon to be Nuvo TV. The network expects to reach 30 million households by the end of this year — a milestone that would make it eligible to be rated by Nielsen and therefore of more interest to advertisers. The channel currently reaches approximately 25 million to 27 million households, Mr. Oller said.The network also came to understand that its original name didn’t resound with the audience it hoped to cultivate, said CEO Michael Schwimmer."Si TV was confusing," Mr. Schwimmer said. "People would ask if that was ‘sea’ like the ocean or ‘see’ like you can see television. You can imagine what’s it’s been like dealing with that sort of confusion.""We also did some proprietary research and realized that it also conveyed a sense of exclusivity," he added. "The bicultural Latino audience is much broader than that. It’s second-generation, fourth-generation Latino. They don’t see themselves watching a television network that has a Spanish-language name."
In Depth
Aims, Bicultural, Change, July, Known, LatinosCable, Name, Nuvo, Outlet, Starting